Beyonce released “I Am…Sasha Fierce” on 18th November 2008, as her third studio album. Beyoncé told that Sasha Fierce is the name of the persona she adopts when she performs onstage. "I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am".
In an interview, Rodney Jerkins said that the style of the album kept switching, it was inspired by the musical biopic film “Cadillac Records”. In the film, Beyonce played famed blues singer Etta James. Beyonce join in a film calld “Obsessed” with Ali Larter and Idris Elba. The film has been production since May 2008, and it will be an international release slated in March 2009 and due in the United States in April 2009.
The first and second singles of the album, “If I Were a Boy” and “Single Ladies (Put a Ring on It)” were showed to radio on 14th October 2008, before the release of the album on 18th November 2008. “Single Ladies(Put on Ring on It)” got to top the Hot 100 chart for four non-consecutive weeks, while “If I Were a Boy” showed as fourth UK number-one single of Beyoncé. Those get Beyonce’s fifth number one single in the US. In the Spring of 2009, Beyoncé will start a tour around the world, she will visit venues all over the world from the America’s, Europe, Asia, Africa, and Oceania. The tour will be named “Beyonce I Am…Tour”, she will have a week long stint of shows in Las Vegas also.
An announcement that Beyonce was six times for five NAACP Image Awards: Outstanding Female Artist, Outstanding Music Video ("If I Were A Boy"), Outstanding Music Video ("Single Ladies"), Outstanding Song ("Single Ladies"), Outstanding Album ("I Am…Sasha Fierce") and Outstanding Supporting Actress in a Motion Picture ("Cadillac Records") on 7th January 2009.
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